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Thursday, July 9 • 10:30am - 11:30am
From Research to Commercialization

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From Research to Commercialization
Lee Wilson, Jenna Hoffstein, Justin Leites, Louise Dube, Jim Bower, Mat Frenz

How do learning games make the jump from research to commercial release? Attendees will learn about the range of options from business leaders engaged in building this new market. Games developed to address research questions are often orphaned when grants expire. To reach a broader audience and self-sustainability they usually need significant additional investment in polish and marketing. The approaches represented on the panel include direct sales to teachers, app store sales to parents, institutional sales, comprehensive curriculum, non-profit fundraising, sponsorships, and assessment platforms. Several of the panelists are pursuing multiple paths. The panel will discuss the strengths and weaknesses of each approach, how the money flows, how much investment is needed, and how to protect the integrity of your work and research.

Thursday July 9, 2015 10:30am - 11:30am
Main Lounge

Attendees (20)